Your CRM already has the data. We tell you which number matters and what to do next.
For grassroots and emerging nonprofits that need clear fundraising decisions without hiring a full-time analyst.
Fundraising Performance Diagnostics
What we do
Conscious Shift Consulting provides fundraising performance diagnostics for grassroots and emerging nonprofits. We analyze your donor, campaign, and funding data and translate it into one clear, prioritized action. You already have the data. We help you understand what it is actually telling you.
All three reviews include a 30-minute video call to walk through findings and answer questions.
Are you actually ready to invest in a major gifts program?
We analyze your donor history, repeat giving patterns, upgrade potential, stewardship activity, and revenue concentration. You receive a one-page executive snapshot with a readiness score, the number of qualified prospects you actually have, your biggest gap, and one recommended action before any major gifts investment is made.
Timeline: 7 business days.
Rate: $1,500
How exposed are you if a major funding source disappears?
We analyze your revenue by source, grant concentration, unrestricted revenue trends, and recurring donor growth. We model what happens if your largest funding source disappears. You receive a one-page funding risk snapshot with a risk score, the dollar amount at risk, and the priority action to reduce exposure within 90 days.
Timeline: 7 business days.
Rate: $1,500
Why are you losing donors and which ones are worth getting back?
We analyze your retention rates, lapsed donor cohorts, email conversion trends, and campaign performance. You receive a one-page donor recovery snapshot that identifies the specific leak in your donor funnel and the single highest-impact next test to run.
Timeline: 5 business days.
Rate: $1,200
See what a completed review looks like.
Organizations rarely see the inside of a diagnostic engagement before they buy one. This is a sample Donor Retention and Recovery Review for a fictional grassroots organization with a $575,000 annual budget using Bloomerang. The data is illustrative. The format, the depth, and the one clear recommendation at the end are exactly what you receive.
The Problem We Solve
Some nonprofits have a CRM and some have reports. Almost none have someone who can read those reports honestly and tell leadership what to do next.
Your CRM tells you what happened. It does not tell you why it happened, which number is driving the most risk, or what decision is in front of you right now.
That interpretation gap is expensive. Organizations hire gift officers before their donor base is ready. They invest in acquisition while losing donors they already have. They miss funding concentration risk until a grant disappears and the crisis is already here. They launch email campaigns but never measure what worked and what didn't.
We close that gap. Fast, affordably, and without a long-term commitment.
You are probably the right fit if your organization raises money from individual donors, runs on a lean team, and has never had anyone sit down with your data and tell you honestly what it means.
That might look like an executive director doing the work of three people who does not have time to pull reports, let alone interpret them. Or a development staff of one who knows the numbers are telling a story but cannot figure out what it is. Or a newer organization that has been fundraising on instinct, organically growing, and is ready to find out what the data actually shows.
Budget range: $250,000 to $2M. If your organization is bigger than that, we may still be a fit. Reach out and we will tell you honestly whether a review makes sense for where you are.
Who Is This For
How It Works
Complete the short intake form. Three questions. Takes two minutes.
We review your submission and follow up within one business day to schedule a free 20-minute call.
On the call we confirm fit and identify which review is most urgent.
We send you a payment link and a data checklist with exactly what to pull from your CRM.
You receive your one-page snapshot and we walk through it together on a 30-minute call within 5 to 7 business days.
Complete the intake form and we will take it from there.
Conscious Shift Consulting is led by Shakira Ferrell, a fundraising data and operations strategist with over 20 years of in-house and consulting experience across grassroots organizing, social justice, environmental advocacy, legal services, and the arts.
That range means she knows what a healthy development operation looks like from the inside, and what a struggling one looks like in the data.
We have worked directly with the same CRM platforms your team uses, including Bloomerang, Raiser's Edge, Salesforce NPSP, and EveryAction. We do not need three hours to understand your system before we can start reading your data.
Each engagement is a bounded project, not the beginning of an ongoing dependency. You get a clear answer, a clear next step, and the ability to move forward with confidence.
